“Will you build it using only essential plugins?” – The pluginofobia of marketing agency founders

efficiency is intelegent choice, not blind habit - peter drucker

You’re allergic to WP plugins? Interesting…

But are you allergic to efficiency too?

That’s one of the most common+defensive questions I get from my clients…

“Will you build it using only essential plugins?”

Look, I get it.
WordPress is being abused these days.

People install plugins
Essential + Totally Unnecessary = Bloated Website

And yes, it’s horrible…Cause

More plugins = more weightlifting for web servers

But the twist is….
The problem isn’t the plugins
It’s how we developers use them

After 7+ years of building inside WordPress, I’ve found 3 big reasons behind the plugin abuse culture:

1) Lack of enough coding knowledge
2) Zero strategic component thinking
3) Never detaching unused assets of used plugins

That’s it.
It’s not the tool….it’s the mindset…

I’ve even had clients so terrified they didn’t let me install a single one.

The truth most agency founders miss….
Building clean doesn’t mean avoiding plugins.

So….if you’re allergic to plugins, no worries….

I don’t prescribe them blindly

I use them strategically

That’s how you get performance and efficiency

I help marketing and creative agencies from tire 1 countries building their client’s websites at 1/3 of their local price without compromising quality.

Which they can resell at 30 to 60% margin

My goal is to help agencies scale output, protect their name, and free up creative bandwidth for the next big win.

Start with a single page pilot…without any string attached

Review the results without spending a single penny